Turn your 'About' page into a conversion hot-spot.
The step-by-step template to writing a non-cringey 'About' page that sells your sizzle (and your services).
No more blank-page-syndrome. No more struggling to put your why into words. No more cringing when you think about a client, a friend...an arch enemy...anyone...reading your About page.
If you want to get your About page done. Quickly. This is the mini-course for you.
Your 'About' page is the
2nd most visited page on your website....
And the most difficult to write.
But not anymore. Your About-page-wing-woman is here, with an easy to follow, step-by-step template
to writing an About page for your service-based business, that packs a punch. And converts more clients.
You've struggled to write your About page before because:
😩 You don't know where to start. Or where to stop. What should you leave in? What's TMI? Does the reader care if I like hot Yoga? (We'll get to that later)
😕 You're not sure if it should even be about you. You've heard your About page should actually be about the reader. Now it's getting really confusing
😵💫 You don't know how to structure it. You've hunted around on different websites for inspo. You want it to be authentic and natural and interesting. But how?
Welcome to the 'Power-up my About Page' mini-course.
The answer to your About page overwhelm.
💥 How to write your headline (Hint: you don't have to come up with a new one from scratch)
💥 Using the 'I believe' method to get across your unique viewpoint
💥 Building the Like, Know and Trust factor throughout your page
💥 The 3-step process to writing your About page bio or 'brand story'
💥 When and where it's OK to include that you like Hot Yoga (and the question you always should ask as you write your copy)
FREE BONUS: A 'Target Audience Profile' questionnaire. The secret sauce to unearthing the psychographic information you need to know about your reader, in order to write killer copy for them.
Here's a sneak peak inside....
"I had done a pretty scrappy job of putting together my copy, I wasn’t very proud of it and it was holding me back from putting myself out there.
Now I don’t feel overwhelmed or lost. I understand how to write for my audience without over thinking and doubting everything.
I'm so much more confident, like I’m a “real business”.
Gemma Harvey, Voila Digital Marketing
And the investment for all this About page mastery?
Just $123
The About page template is only available for a limited time as it forms part of my Website Words Academy.
I don't usually offer it as a stand-alone mini-course
In other words, get in quick! 🏃♀️
'Power-up my About page' template
$123
With an unconditonal 100% money-back guarentee
(check out the FAQs for more)
"“After struggling for weeks, I knocked out my About page in 40 mins…
while travelling”
Mariah McInnes, Content Queen Mariah
Hi. I’m Elle 👋🏻
I’ve worked in marketing for 16 years and have written a gazillion high-converting websites since I started my copywriting business 7 years ago.
I’ve worked with enough business owners (plus, I am one) to know that running a business is complicated enough. So my thing is uncomplicating the 'dark art' of copywriting.
I have taken my tried-and-tested webpage structures and created step-by-step webpage templates that anyone can use. Even if you 'hate' writing (I hear that alllll the time).
Your About page is the second most visited page on your website, it really can become your conversion hot-spot. And I can show you how.
Got a question?
How will I get access to the course?
After you purchase you'll get access to the course portal and can work through each section of your About page in your own time.
How long do I get acces to the About page mini-course for?
You have acesss forever.
What's the refund policy?
I want you to love the About page mini-course and get bucket-loads of value from it. But if you change your mind you can get an unconditional 100% refund up to 30 days after you join. Just email elena@23wisewords, no strings, no questions. No problem.
How is this differnt to other About page templates?
I have written a gazillion About pages and I know what works. Over the years I have perfected the structure so it builds the all-important ‘Like, Know and Trust’ factor. With a background in psychology, I always draw on (non-sleazy) persuasion principles in my copy and pass these onto you, to use in yours. You won't find another copywriting course combining sales-psychology with word-smithery quite like this.
I have another question, how can I get in touch?
I'm here for you. Just email elena@23wisewords.com and I'll get back to you pronto.
By leaving your About page unloved, you are leaving money on the table.
Now's the time to (finally) tick it off your to-do's and proudly send clients to an About page that sells your sizzle
(and your services).